Austrian premiere: With the Baking Forum the ÖBA/ÖKONDA-diegenuss conjures up a unique and live bakery atmosphere. For the first time the most innovative and latest models of the most renowned machine manufacturers are exhibited and put into operation directly at the fair. Under the motto “hands-on” the trade visitors may get to know state-of-the-art equipment in action and at first hand. A broad range of products is presented by the leading producers with their most innovative models. Amongst other things rotary rack ovens, fully automatic proofing units, front baking ovens, kneading machines and liquid ice machines rank among the numerous machinery highlights. In cooperation with leading experts of machinery producers and the competent bakery masters of the bakery improver manufacturers TOP products will be baked live in the Baking Forum. All production steps from the production to the finished product may be viewed. New incentives and ideas to increase the quality and turnover of traditional craftsmanship may be generated from practice-oriented demonstrations. The Baking Forum is an open, freely accessible experiential platform with a daily varying demonstration programme. The live baking event is expertly presented by Mr Herbert Dejmek.

2nd International Ice Cream Competition

With the support of the companies CARSAN-Kältetechnik, PREGEL-Austria and RIST the Messe Wels GmbH & Co KG and the Federal Guild of the confectioners organise THE SECOND AUSTRIAN ICE CREAM COMPETITION UNDER THE MOTTO “PRIMAVERA – ICE CREAM CREATIONS FOR SPRING” ON MONDAY 26 APRIL AND TUESDAY 27 APRIL 2010 Austria is considered as a genuine paradise of ice cream. This is clearly demonstrated by the latest statistical figures: with more than 8 litres of ice cream per year the Austrians consume more ice cream than the Italians and Austria’s density of ice cream parlours is the highest of Europe. Take a chance to prove with your public presentation that the Austrian ice cream creations are a genuine EXPERIENCE OF PLEASURE and offer us a first taste of the coming ice cream season.

4th International Truffle Competition

The Federal Guild of Confectioners is holding the 4th Truffle Competition under the motto “Sweet Enjoyment” to mark the “ÖBA/ÖKONDA -diegenuss” trade fair that is taking place in Wels from 14-16 April 2010. The Institute of Cereal Processing has been entrusted with responsibility for organising the event. The aim of the competition is to compare the quality of handmade chocolate truffles and pralines from all over Europe. A special marketing prize is also awarded for the positioning of the product in terms of flavour and the professional packaging of house specialities. The award ceremony and the presentation of the winning products will take place at the ÖBA/ÖKONDA-diegenuss fair on 26 April 2010 and will also include a documentary about the product competition. The competition offers Austrian and foreign confectioners a good opportunity to show off the high quality and stylish packaging of their products to an international audience. It also gives the individual confectioners the chance to display and capitalise on the awards given to their pralines and house specialities until the next truffle competition. The Federal Guild of Confectioners therefore invites all European confectioners to take part in this major truffle competition. In the special category “Chocolate Sculpture Showpiece” chocolatiers can also show off their artistic skills. The chocolate sculptures will be exhibited and judged in an area of the fair specially set aside for this purpose. >> TERMS AND CONDITIONS

15th International Bread Competition

On the occasion of the “ÖBA/ÖKONDA-diegenuss” trade fair in Wels from 14-16 April 2010 the Federal Guild of Bakers is holding the 15th International Bread Competition. The Institute of Cereal Processing has been entrusted with responsibility for organising the event. The aim of the competition is to compare the quality of an international range of handmade bread and bakery wares. The award ceremony as well as the presentation of the winning products will take place at the “ÖBA/ÖKONDA-diegenuss“ in Wels on 25 April 2010 at 11.00 and will also include a documentary about the product competition. The competition offers Austrian and foreign bakers a good opportunity to show off the high quality of their products to an international audience. It also gives individual bakers the chance to display and capitalise on the awards given to their bread products until the next competition. The Federal Guild of Bakers therefore invites all European bakers to take part in this major bread competition. >> TERMS AND CONDITIONS